What Will The Future of Bed, Bath and Beyond Look Like?

The retail world has been a bloodbath with very few survivors. Bed, Bath and Beyond is looking to be one of the few left standing.

The state of Bed, Bath and Beyond is complicated. Stores are being closed left and right, but the new executive team is getting aggressive in the right way when it comes to digital sales and efficient costs. Growth of the actual stores are declining, while online sales are beaming at a time where everyone’s is growing because no one can leave their homes. The store is taking notes from Target’s growth strategy in recent years by even going ahead and wooing former Target execs.

The difference between Target and Bed, Bath and Beyond is that Target had the ability to change its brand equity to appeal more towards millennials while simultaneously growing its physical footprint to help its digital sales. Bed, Bath and Beyond is scaling back on physical stores while converting its current struggling stores into distribution centers because no one is going inside.

Unless Bed, Bath and Beyond can completely gear towards taking the sales of their many failed business ideas over the years and turning them into investments for distribution centers, the amazing turnaround is unlikely. The retail company is a terrific brand with a devoted following, but it’s going to be so difficult keep up with Amazon, Walmart and Target if they don’t have the manpower to get products out to customers quickly. The company boasts its strong balance sheet, but all of that is moot if they can’t grow exponentially. They’ll likely survive this rough pandemic wave due to their powerful new executive team, but this turnaround started at the worst timing for them to make an incredible comeback in the near future.