We Live in a World Where Peloton is Now a Necessity

I hate to admit when I wrong. I consider myself someone who backs their opinion based on research and try to refrain from topics, I’m not knowledgeable about. When it comes to Peloton, I was dead wrong. It sucks. Peloton’s recent quarter has shown they are more than just a luxury, they’re a need in these crazy times.

Gyms are shut down everywhere and there’s only so many pushups you can do to get the blood flow going. Now the world has turned to Peloton. Sales were up 66% in the most recent quarter and the fitness company recently experienced its most attended class ever. This is absolutely incredible considering the products they offer are a bike for over $2,000 and a treadmill for over $4,000 in addition to a $39 subscription charge. This is absolutely astonishing and as people are more crushed for cash than ever before, Peloton’s product quality in addition to their strong brand equity has provided them not only a leg up over the competition, but over Wall Street.

There are many downsides to Peloton. The costs are certainly not for everyone and it may be that all the financially elite, who can’t attend their local Equinox or Lifetime Fitness, need some form of exercise that are willing to buy. Or the fitness-obsessed maniacs in the world who just need their kick. Will it become a normalized item in American households? Also for everyone that’s used one they break constantly and can be a major nuisance without strong WiFi.

Regardless, Peloton is growing rapidly and regardless what you or I may think, they’re becoming a need to so many people. It’s a mystery from here, but we should at least stand back to applaud them so far.