Topps Is Worth Looking At Because of Michael Eisner Not NFTs

With the economy on hold for so many months, people have gone through bizarre routes to make money. What happened to the good ol’ days when desperate people tried to sell personal items or offer favors to get a piece of the mighty dollar? Since everyone’s been stuck at home, digital currencies and nonfungible tokens have been the way for so many to not only make a buck, but strike rich.

The Topps Company accidentally struck gold throughout all of this. The trading card company feared the next generation of youth would not be able to get off their smartphones so they’ve combined their product and mobile apps. As NFTs became popular, Topps was already in a prime position as they’ve been producing digital items that fit the needs for these hungry investors for the last few years. As so many companies are rapidly pushing NFTs before really figuring out how to do it, Topps was already one step ahead of everyone. Sales soared this past year after the company spent years of struggling to get their foot off the ground. Now, Topps is fully taking advantage of the situation by going through another investment vehicle that’s been hot during the start of this decade, a SPAC.

Who knows if NFTs will last through a post-pandemic world. Fads and get-rich-quick schemes come and go, but great companies with phenomenal products linger on. Will people want to play with digital cards as the years go on? Who knows. However, if there’s one person that can figure out how to squeeze out the magic, it’s Michael Eisner. He’s a true magician as he rescued Disney from becoming an irrelevant company to a media powerhouse. Many thought Disney’s animated movies were an item of the past until Eisner came along to help lead new content initiatives.

Baseball cards hold a nostalgic piece for so many. It’s why even in a pre-pandemic world, the value of cards have experienced many peaks. With Eisner staying on board as Topps’ chairman, the company has the unique ability to take its value for a beloved items among generations and its relationships with athletes to the next level. Think of how Hasbro and Mattel have been able to shift in recent years.

The value of NFTs and baseball cards for the long term is questionable. The value of fantastic branding and content strategy continues based on golden leadership.