Tik Tok Needs Microsoft over Oracle

The world is sitting on the edge of their seat wondering who will be taking the prettiest girl home. Tech behemoths Microsoft and Oracle are battling over the world’s hottest social media company. However, unlike other rising social media companies of the past, it seems weird that a hardware company and a B2B company are the ones trying to win the belle of the ball.

Between the two of them, Microsoft is the one that makes the most sense for Tik Tok. Oracle is a giant in technology sphere, but their business is way too overcrowded. Many great companies offer cloud-based solutions like Oracle provides for large companies, but it feels like a desperate move. Oracle knows its competitive moat is slipping away in the cloud industry and reals like Tik Tok is a form of salvation to try to become a conglomerate. However, not all conglomerates work. Look at Coca Cola when they initially got involved with both alcohol and media. It didn’t take long to regret it and the company took years to salvage its reputation.

Microsoft, on the other hand, seems like the best fit between the two of them. The tech company is familiar with consumer products and competing with near-monopolies. Microsoft has experienced great success with both phones and computers, in an era where both those products are nearly controlled by Apple. They supply excellent competition and take a nice chunk of market share. Also, everyone thought they were crazy by getting involved with XBOX when the video game industry was controlled by Nintendo and Sony. XBOX later dominated the industry and became a must-have product for so many teens across the world. Plus, if Facebook can get in the hardware business with Portal and VR equipment, why can’t Microsoft get involved with social media? Microsoft has proven to dominate the technology field for so many years. Tik Tok may not be in their usual repertoire, but past success shows that they’ll be the rightful choice for the rapidly growing social media company.