Kraft-Heinz’s Success Shows How Desperate We Are For Food

Whether or not there is ongoing meat shortage or not, one thing is for certain. We are desperate for food. Look into the aisles or heck even your grocery deliver accounts and you’ll see that everything on your shopping list has been taken already. So what are you left to do? Well, you need food, so like anyone on Earth, you’ll get desperate and find whatever it is that you can eat.

This is how Kraft-Heinz is winning during this global pandemic. During this past quarter, organic growth grew over 6% and comparable growth also up over 6%. When you take a look at Kraft-Heinz’s brand portfolio it’s a list of either ultimate guilty pleasures or products that you’d find in the back of the snack cabinet and would only eat when you’re cooped up at home.

Kraft-Heinz’s products include Oscar Meyer, Lunchables, Capri-Sun, Kool-Aid and Jell-O. It’s been about twenty years since those were the first items taken off any rack at a supermarket. One can argue that major re-brands could have helped us from saying that’s the case in 2020, but now the only people buying those products now are when there’s nothing else on the shelves.

If you’re holding on to Kraft-Heinz for the long-term, once society seems to normalize and the world opens up, that would be a time to finally get rid of this stock. Unfortunately, Kraft-Heinz cornered themselves in the last few years to put themselves in this position. Don’t fall for Kraft-Heinz at this time. There is no rebound, until they actually do successful re-brands and product innovations. For now, it’s a lucky break.