Facebook is a Great Test for the Economy

In this stay-at-home economy, it seems obvious that social media companies are the rage at this time. It makes sense for Facebook to dominate because it should. So what does its recent performance tell us about what’s going on and how bad it really is out there?

Regardless of what’s going on in your life you’re likely spending time on one of Facebook’s products. Even while working, watching television or just sitting at home, there’s too much down time for many to not be scrolling on Facebook and checking Instagram. Unless you’re working on the “front lines” or have an incredibly physically demanding job during this time, you are flat out lying if you won’t admit you haven’t spent more time than usual on Facebook or Instagram. It’s the one way many of us know what’s going on with family, friends and acquaintances. It’s the one connective experience that many of us have to the outside world.

Having said all of this, it should be very concerning that their advertising revenue isn’t BOOMING at this time. The social platform has likely more eyeballs than ever and advertisers should be flocking to Facebook’s entities at this time. If you need to advertise, you shouldn’t think twice but to go to Facebook. If anyone is telling you otherwise, ignore them. If a computer program is suggesting another method, stop listening to an automated system when it’s common sense.

If advertisers aren’t going to Facebook where on earth are they going? The answer is clear. They’re going nowhere and if they aren’t going to what should be the top dog, it’s because companies don’t have the money to spend to promote their products and services. There’s many signs of the economy being even worse that it’s being made out to be. Seeing Facebook’s revenue concerns, should be frightening.